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The Psychology of Selling
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
Pridaj sa do Guru Klubu!
The Design of Everyday Things
The Creative Habit: Learn It and Use It for Life
The Copywriter's Handbook
The Challenger Sale: Taking Control of the Customer Conversation
The Brand Gap
The Big Short: Inside the Doomsday Machine
The Art of SEO
The 22 Immutable Laws of Marketing
Scientific Advertising
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Ogilvy on Advertising in the Digital Age
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Ogilvy on Advertising
The Tipping Point: How Little Things Can Make a Big Difference
Made to Stick: Why Some Ideas Survive and Others Die
Purple Cow: Transform Your Business by Being Remarkable
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